I am a designer who loves solving challenging problems. I believe that a better design will always lead to a better experience.

As a Senior Art Director and Product Designer, I bring over a decade of experience in bringing impactful creative solutions to life for top brands at multinational advertising and media agencies, as well as startups in Dubai, Riyadh, and Berlin. I hold an M.A. in Visual & Experience Design from Berlin and I'm highly skilled in Art Direction, Idea creation, Branding, and UX/UI Design.

Proven ability to lead and collaborate with cross-functional teams to deliver both digital products and visually appealing, successful campaigns to boost results by recognising and balancing between the brand objectives and consumers' needs.

Delivered innovative Advertising and Social Media Campaigns for a variety of global clients, including:
The Coca-Cola Company, (Coca-Cola, Fanta, Sprite) | NESTLE (Nescafe, Nido, Magg) | FCA (Chrysler, Dodge, Jeep, Fiat, Alfa Romeo) | Reckitt Benckiser (Durex, Dettol, Vanish, Veet, Strepsils, Scholl, Gaviscon) | Loreal.

Also led campaigns for real estate projects across the GCC in collaboration with prestigious fashion brands Roberto Cavalli and Versace Home.

Outside of work, I am passionate about traveling, exploring new cultures and places, scuba diving, and trying new cuisines.

Thank you for stopping by.