Dubai Tourism

Dubai Tourism works all over the world to promote Dubai's tourism vision and develop strategies to attract tourists.

DUBAI TOURISM CRISIS

More than 20 million tourists visit Dubai yearly. Dubai tourism has a target of a 1 million new tourist every year. A massive amount of these tourists are not aware of all the cultural, historical and natural reserves in UAE. Dubai Tourism Continuously Develop Advertisements that focus on luxury to attract visitors. These Advertisements are lacking many other considerations such as: cultural and heritage aspects to aware potential tourists and attract new visitors who are interested in these characteristics.

THE DESIGN APPROACH

Creating a sub brand “Dubai Heritage” under “Dubai Tourism” and developing new city visual identity that reflects old Dubai in a modern way through simplified icons; based on the national culture, historical patterns, and natural reserves. This approach makes the communication easier, and recognizable. The old City Visual Identity will be advertised on diverse fronts and platforms such as Dubai Tourism Website, International Airports and Internal Public Transportation.