Year of Future.
This year, the United Arab Emirates is hosting a once-in-a-lifetime show, the World Expo 2020. It will be the largest event to be staged in the Arab world. It will welcome not only 190 participating countries but also attract millions of visitors from across the globe. Moreover, the youth will be the heart of the World Expo. Expo 2020 will aspire to create a meaningful legacy that will benefit generations to come, both locally and globally, spanning everything from innovation and new technology to cultural shows, world-class architecture, and business opportunities.
It is, therefore, the year of the future.
Year: 2018 - 2019
Project Name: Year of Future
Design & Art Direction: Khaldoun El Attrash
© 2019 Createbyk. All rights reserved.
Logo Concept 01
This logo was inspired by spreading new technology and innovation from the UAE to the world. The green-blue curve shape in the middle is the EXPO 2020 event, which is taking place in Dubai, and represents the subthemes: opportunity, mobility, and sustainability, the key pillars of the event. The four corners of the square in the middle represent the four different directions in which it spreads innovation throughout the world. The gradient overlay colors used are very trendy; they reflect modernism, positivity, and focus.
Logo Concept 02
This logo is a combination of seven different abstract shapes that resemble the seven Emirates of the UAE, as shown below. The square in the middle is the focal point. It emphasizes the year 2020 and assimilates all the Emirates. It represents unity, cooperation, diversity, and the multi-cultural environment of the country. The fresh gradient overlay colors are a glimpse of the different future inventions that will be taking place this year at the EXPO 2020 event.
